Choosing the right Customer Relationship Management (CRM) software is one of the most important decisions you’ll make for your business. A good CRM helps you turn raw data into insight, insight into action, and action into sales. But choosi…
Have a computer, an Internet connection, and a dream? Then, you’re already on your way to starting your very own online business. This fun and friendly guide can help you turn your big idea into big bucks whether you’re expanding your real-world storef…
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Gone are the days of corporate IT departments dictating the types of mobile devices that could access the network? Bring Your Own Device (BYOD) policies, while increasing employee satisfaction and productivity, are straining corporate networks. This white paper describes the limitations of legacy networks, especially for supporting BYOD. Understanding these limitations can pave the way for a successful BYOD management policy for campus and branch networks.
Sponsored by: HP and Intel®Xeon® processor. Intel, the Intel logo, Xeon, and Xeon Inside are trademarks or registered trademarks of Intel Corporation in the U.S. and/or other countries. |
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What happens when the marketing team has its automation system, the sales team has its CRM, and the two don’t work together? A lot of lost value. With marketing automation and CRM integration, marketers are able to capture buyer behavior, turn it into actionable intelligence, and put it to work. In this white paper, you’ll learn about the chief advantages of integration, such as:
Marketing automation and CRM integration – empower your business to capture high-quality leads, find untapped business opportunities, and gain market share. |
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The 2015 Marketing Data Benchmark Report by Dun & Bradstreet NetProspex reveals shocking results about the health of B2B marketing databases. The company analyzed 223 million contact records and found that two-thirds were missing revenue and industry data, two critical components of lead scoring. The report provides a detailed snapshot in regard to data hygiene, accuracy, and completeness.
What you’ll learn:
Remember, great marketing starts with great data! |
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Bad data can contribute to wasted revenue, missed opportunities, and loss of productivity within your marketing department. This white paper explores the challenges presented by poor data, the importance of data quality, and how Dun & Bradstreet can help your businesses maximize campaign revenue with clean data.
What you’ll learn:
When businesses use accurate data they can fuel sales and marketing campaigns with facts, not chance and intuition. |
This eBook includes blogs outlining some of the more forward-thinking aspects of big data as well as in-depth papers and videos to provide guidance on how to align your data management program for a big data world.Request Free!
How is your organization preparing for the digital age? It’s no secret that the relevance of traditional print and broadcast channels has declined, completely changing the consumer-corporation dynamic. Marketers no longer drive the discussion. Everyday…
To effectively navigate the increasingly sophisticated and complex threat landscape and keep your organization out of these kinds of news stories, you need a multi-layered, comprehensive IT security approach for detection, protection, and remediation o…
Cybersecurity is not a numbers game. When it only takes a single breach to inflict serious damage on your business, defending against the majority of attacks isn’t enough.Kaspersky Lab recommends focusing on prevention and mitigation of advanced threat…
