While advertisers, publishers, agencies and vendors have all been heavily invested in viewability and fraud, one area that has been widely overlooked is the accuracy of audience targeting. Reaching the wrong audience diminishes the performance of any t…
Cisco recently announced changes to the existing voice and video certifications and detailed the new collaboration certification portfolio. This white paper provides an overview of the changes to Cisco certifications with respect to voice and video, ou…
While advertisers, publishers, agencies and vendors have all been heavily invested in viewability and fraud, one area that has been widely overlooked is the accuracy of audience targeting. Reaching the wrong audience diminishes the performance of any t…
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It’s now much easier to find new customers through various channels in today’s real-time advertising ecosystem, as marketers are armed with new technology and innovation to help automate this process. The introduction of the ad exchange and programmatic buying – the automation of buying and selling online ads – has revolutionized the way marketers scale their companies for growth. Learn more about this and:
Download the guide now! |
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It’s now much easier to find new customers through various channels in today’s real-time advertising ecosystem, as marketers are armed with new technology and innovation to help automate this process. The introduction of the ad exchange and programmatic buying – the automation of buying and selling online ads – has revolutionized the way marketers scale their companies for growth. Learn more about this and:
Download the guide now! |
As digital advertising has evolved to bring a new level of targeting precision, relevance and measurability, brand marketers increasingly view it as a key component of their branding campaigns. Forbes Insights recently conducted a survey to learn more …
As you probably already know, enterprise computing is comprised of both applications and infrastructure. The applications are utilized for problem-solving, while the infrastructure is for hosting applications. Enterprise applications fall …
Marketers need to acquire new customers. Referral marketing is the answer. The next acquisition channel, it generates loyal, valuable new customers for brands while increasing the value of their existing customers.To succeed with referral marketing, yo…
As a marketer, you have one goal above all else: acquire new customers. How will you do it?Referral marketing is one of your most effective options. It’s the next channel alongside search, and it reaches people who can’t be reached by SEO and SEM. Inst…
Wherever your customers go, your brand goes too. That’s the beauty of mobile: it gives you the chance to provide immediate customer satisfaction, wherever and whenever they want it.Smart marketers, like Seamless, Indochino and Madison Reed, have …
