Seven Reasons You Need Predictive Analytics Today
This white paper reveals seven strategic objectives that can be attained to their full potential only by employing predictive analytics.Request Free!
Better Planning and Forecasting with Predictive Analytics
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IBM® Cognos® TM1® has long been a leading platform for planning, budgeting and forecasting. And it’s used by organizations large and small, from multinational corporations to smaller companies and public sector agencies. Now, Cognos TM1 can be integrated with both IBM SPSS® Modeler and IBM SPSS Statistics to help the finance teams at those diverse organizations create plans and forecasts that are more detailed and more accurate than would be possible using these solutions individually. |
How to Market Your App on a Shoestring Budget
After years of helping their clients market their apps, Big Ideas Machine decided it was time to give something back to the developer community and share the best nuggets of knowledge they’ve acquired. Download this guide for the best and most us…
2015 App Reviewer Survey
This online survey was conducted in late 2014. Of the app review media that were approached to take part, 69 responded, including journalists from high traffic sites. Throughout this report, you’ll see quotes from real journalists who kindly shar…
Mastering Adaptive Customer Engagements
How customer-centric is your organization? Better yet, how customer-centric do your customers believe your organization is? The answers may surprise you. According to new research by the Chief Marketing Officer (CMO) Council, only 14 percent of markete…
Driving eMarketing Performance With the Right Platforms, People, and Processes
With more than $1.5 trillion spent on marketing and communications worldwide, there are significant incentives for global enterprises to improve the way they allocate, optimize, and justify spend. Functional marketing silos are being imploded and tight…
Powering Performance on a Field Marketing Level through Localized Content Advertising, Promotions, Search Contacts, and Cyber Community Connections
Despite the homogenization of markets, media channels, and brand experiences globally, localization of messages, images, creative executions, offers, deals, and interactions is still critical to marketing effectiveness and customer relationship buildin…
Define What’s Valued Online: Understanding How BtoB Buyers Source, Value and Share Content Online
The presentation provides analysis on over 400 queried BtoB content seekers worldwide on how they source, value and share content online. Study at a glanceNew global research on what BtoB buyers and influencers value in digital contentDeveloped by…
Applying Timely, Targeted and Tailored Insight to Improve Pipeline Performance
Know More to Grow More is a new thought leadership initiative by the Chief Marketing Officer (CMO) Council, the Customer Experience Board, and the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE). This initiative will enable CMO conversat…
Driving Revenue through Customer Relevance
In today’s business climate of exponential information growth and technology dependency, this authority leadership campaign will leverage and aggregate insights from key IT and marketing stakeholders to address the need for tighter alignment and collab…
