In 2015, marketers are being challenged to think more strategically about the content they produce and how it is leveraged to drive demand for their business. With the abundance of information at the buyer’s disposal, webinars have become a criti…
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Recent technology and process changes in the supply chain have created new obstacles to easily accessing the data you need to make strategic decisions. Where once you may have relied on your ERP for most of your data, and manual processes for the rest,…
We can all get overwhelmed by the influx information, especially now, in the era of “big data.” As most of us know, the key to making data useful is not looking at every single bit and byte, but instead, determining “KPIs” &ndas…
Most pundits agree that BI can be a valuable tool for managing business health and conducting strategic planning, but many of these new solutions, with their flashy reports and slick marketing, can be a distraction from BI’s core purpose. Without…
For today’s mid-market enterprises, an efficient and integrated supply chain provides a key strategic advantage over competitors. That advantage, however, is contingent upon smooth interaction between functional departments within the organizatio…
While BI has been around for a while, advances in Big Data have driven a number of new solution providers into the market. This is very good news for mid-market companies as BI has long been considered an expensive and complicated tool fitted for large…
In 2015, marketers are being challenged to think more strategically about the content they produce and how it is leveraged to drive demand for their business. With the abundance of information at the buyer’s disposal, webinars have become a criti…
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The ROI calculation depends on what matters most to your business. Does your company place a high value on traffic? On customer satisfaction? On market share? On delivering on your product roadmap? Download this eBook to learn 10 ways you can measure t…
