The Forrester Wave: B2C Commerce Suites, Q1 2015

In Forrester’s 69-criteria evaluation of global business-to-consumer (B2C) enterprise-class commerce suite vendors, we identified the eleven most significant software providers — Demandware, Digital River, eBay Enterprise, Elastic Path Software, hybris (an SAP company), IBM, Intershop, MarketLive, NetSuite, Oracle Commerce, and Oracle Retail (Micros) — in the category and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help eBusiness professionals select the right partner for their B2C online and omnichannel commerce needs.

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Winning At & Around the Shelf: The Top 5 Retail Execution Strategies for 2015

To meet or exceed changing consumer expectations, manufacturers will need to tighten their retail ex­ecution focus on two very specific goals – winning at the shelf (ensuring right-time, right-place, right-SKU availability) and winning around it (personalizing customer engagement and offering alternative paths to purchase). Such a shift will not be easy and require strategic investments in organizational re-alignment, business process re-engineering, supporting tools and technologies and employee training. Those that get it right stand to reap significant rewards.

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