Many B2B marketers have heard the term “predictive analytics,” but when asked to describe how this is used to improve their marketing efforts, very few have an answer. Or, they only think of it as applied to predictive lead scoring bu…
How is it that b-to-b marketers have more data sources than ever before, but many are still in the dark about how to reach more of the right prospects? Sometimes the sheer volume of data can seem overwhelming, but it doesn’t have to be. In fact, …
Welcome to the world of predictive marketing. In this guide you will find out why more and more marketers are turning to predictive marketing methods to super-charge ‘traditional’ marketing techniques. However, since we are still in the early days of p…
Many B2B marketers have heard the term “predictive analytics,” but when asked to describe how this is used to improve their marketing efforts, very few have an answer. Or, they only think of it as applied to predictive lead scoring bu…
How is it that b-to-b marketers have more data sources than ever before, but many are still in the dark about how to reach more of the right prospects? Sometimes the sheer volume of data can seem overwhelming, but it doesn’t have to be. In fact, …
However, video conferencing does come with hidden costs that many users do not foresee. These costs are not only financial, but also in the form of non-monetary potential risks. Let us take a closer look at these specific hidden costs that many video c…
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The End of Support (EOS) of Microsoft Windows Server 2003 in July 2015 will put millions of enterprise servers at risk. And according to a recent study by leading analyst firm Enterprise Strategy Group (ESG), “More than 80% of enterprise and midmarket organizations still support Windows Server 2003 to some extent.” If your organization uses Microsoft Server 2003, the EOS will introduce serious security risks unless you are fully prepared to migrate to a new platform or put compensating controls in place. Because hackers know that Microsoft will no longer acknowledge or patch vulnerabilities, these servers will quickly become a favorite target for attacks. And the risks of running Windows Server 2003 after EOS will increase over time as more issues are found and not patched. |
The ability to seamlessly connect with colleagues and customers over long distances without technical difficulties is the dream of every modern organization. Two technologies poised to provide that service are Unified Communications and Video Conferenc…
Cloud adoption is increasing at a rapid rate, introducing unique and complex security considerations for users. Security is no longer solely under the control of an organization. It’s an inherent partnership between the organization and the cloud servi…
Your IT security team will be your key partner in protecting the cloud, provided they understand the importance of your developers’ time-to-value. Work with your security team to understand the unique challenges of cloud security, especially in the con…
