Enterprise IT / Featured Tech / Sales & Marketing

Putting Contextual Marketing in Context

As the customer becomes more savvy about what experiences should exist, marketers must start to redefine what context is and differentiate a contextual experience from a clever campaign.

This on-demand webinar includes discussion by marketing experts on the advancement of the contextual customer experience. Beyond campaigns and beyond CRM, this discussion will focus on the new meaning of context as it relates to the customer and the business.

Hear expert insights from:

  • Liz Miller, SVP of Marketing – CMO Council
  • Bernard Chung, Senior Director of Solution Marketing – SAP
  • Amy Jackson, Senior Director of Brand Strategy & Consumer Marketing – TripIt

Request Free!
Enterprise IT / Featured Tech / Sales & Marketing

Putting Contextual Marketing in Context

As the customer becomes more savvy about what experiences should exist, marketers must start to redefine what context is and differentiate a contextual experience from a clever campaign.

This on-demand webinar includes discussion by marketing experts on the advancement of the contextual customer experience. Beyond campaigns and beyond CRM, this discussion will focus on the new meaning of context as it relates to the customer and the business.

Hear expert insights from:

  • Liz Miller, SVP of Marketing – CMO Council
  • Bernard Chung, Senior Director of Solution Marketing – SAP
  • Amy Jackson, Senior Director of Brand Strategy & Consumer Marketing – TripIt

Request Free!
Enterprise IT / Manufacturing

IDC Manufacturing Insights: Doing Sales and Operations Planning Right

As companies wrestle with structural changes and the proliferation of mobile, social and analytics tools, Sales and Operation Planning (S&OP) has become a top priority for manufacturers. But given that S&OP is not a new process, what’s driving this focus?

To gain an independent perspective, Infor spoke with industry expert Simon Ellis about S&OP’s evolving role in today’s manufacturing environment.

Download the interview and see answers to important questions such as:

  • Why is S&OP so important for many manufacturers?
  • What external factors make S&OP critical for success?
  • How has S&OP evolved to take advantage of new technology?
  • What are the business benefits?
  • How are leading companies leveraging S&OP?

You’ll also read how effective S&OP utilization can help you:

  • Enhance collaboration and synchronization
  • Increase supply chain visibility
  • Support business decisions
  • Improve customer service levels
  • Reduce inventory and shorten lead times

Request Free!
Enterprise IT / Featured Tech / IT Operations

IDC Manufacturing Insights: Doing Sales and Operations Planning Right

As companies wrestle with structural changes and the proliferation of mobile, social and analytics tools, Sales and Operation Planning (S&OP) has become a top priority for manufacturers. But given that S&OP is not a new process, what’s driving this focus?

To gain an independent perspective, Infor spoke with industry expert Simon Ellis about S&OP’s evolving role in today’s manufacturing environment.

Download the interview and see answers to important questions such as:

  • Why is S&OP so important for many manufacturers?
  • What external factors make S&OP critical for success?
  • How has S&OP evolved to take advantage of new technology?
  • What are the business benefits?
  • How are leading companies leveraging S&OP?

You’ll also read how effective S&OP utilization can help you:

  • Enhance collaboration and synchronization
  • Increase supply chain visibility
  • Support business decisions
  • Improve customer service levels
  • Reduce inventory and shorten lead times

Request Free!
Enterprise IT / Featured Tech / IT Operations

Gear Solutions

Gear Solutions is a monthly B2B magazine containing editorial content that emphasizes emerging technologies, processes, materials, and R&D. Readers find valuable, in-depth technical articles on hobbing, grinding, finishing processes, lubrication, heat treating, cutting tools, workholding, high-tech coatings, metrology, gear design, noise, hardness, and other topics — all specifically related to the manufacture of gears for industrial applications.

Request Free!