Putting Contextual Marketing in Context

As the customer becomes more savvy about what experiences should exist, marketers must start to redefine what context is and differentiate a contextual experience from a clever campaign. This on-demand webinar includes discussion by marketing experts on the advancement of the contextual customer experience. Beyond campaigns and beyond CRM, this discussion will focus on the new meaning of context as it relates to the customer and the business. Hear expert insights from: Liz Miller, SVP of Marketing - CMO Council Bernard Chung, Senior Director of Solution Marketing – SAP Amy Jackson, Senior Director of Brand Strategy & Consumer Marketing - TripIt Request Free!