Top 10 Project Plan Template

The role of a project manager has become more complex and the breadth of skills an individual must have to succeed has expanded considerably.  You no longer have to create your own template or wonder if you’ve thought of everything…

Top 10 Project Plan Template

The role of a project manager has become more complex and the breadth of skills an individual must have to succeed has expanded considerably.  You no longer have to create your own template or wonder if you’ve thought of everything…

Marketers: It’s Time To Own The Customer Experience

Instead, as we see how “customer experience” and “brand” are becoming interchangeable, marketers should hold their heads high and proudly proclaim their mission is to be “customer experience management.”

Marketers should own the customer experience with the same ferocity they’ve reserved for brand ownership all these years. And CMOs should be the ones providing the strong leadership that’s needed to ensure a consistent, coordinated, personalized, and omni-channel customer experience.

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