Email Marketing Holiday Calendar
This month-by-month calendar outlines actionable marketing activities to end 2016 with a bang.OCTOBERWith leaves changing and pumpkins appearing on doorsteps, there’s great opportunity to incorporate holidaymessages into your email campaigns. Oct…
The Top Five Workflows You Should Be Using
AN EMAIL WORKFLOW is a series of automated emails which are sent, or not sent, based on who subscribers are and how they interact with your business. Since email workflows are triggered based on what you know about your subscribers, they allow you to s…
How to Create a Re-engagement Workflow
However, no matter how good you think your list is, over time, your open and click rates can decrease. The ramifications of low engagement are greater than you think. If you don’t watch your engagement rate, it can eventually lead to internet ser…
Creating a Lead Nurturing Campaign That Works
Successful email campaigns are a creative endeavor. Navigating a prospect through the buying journey requires finesse. Often, subscribers or leads aren’t ready to buy or give money from their first touch with a business or organization. These pro…
Six Key Steps to Successful Marketing Automation Adoption
Many organizations are looking to implement marketing automation for the first time. This can be a daunting and intimidating change for any business. However, if you want to compete with changing trends, stay ahead of the marketing curve, and outshine …
What is Lead Scoring?
That’s where lead scoring comes in. In very basic terms, lead scoring is an objective system for ranking leads to determine which ones are ready to convert immediately, which ones need further nurturing, and which ones are highly unlikely to buy….
6 Last-Minute Holiday Marketing Strategies
Email list segmentation allows you to quickly send targeted campaigns highlighting products you know will interest your customers. And it’s easy to send last-minute email promotions offering special goodies or alleviating holiday shopping stress for yo…
What is Marketing Automation?
Marketing automation is the subject of a fair amount of hype and embellishment, too, which adds to the confusion. The reality is that marketing automation is a simple idea, though one with wide variation in execution. It can be simple. It can be extrem…
How to Build a Landing Page in 60 Minutes
Got 60 minutes?You can build a landing page with a sign-up form, thank you page, and auto-response email – all in 60 minutes.This tutorial walks you through it step-by-step.Request Free!

