The Blended Attribution Playbook

To accurately measure the impact of online advertising, it’s important to holistically evaluate the performance of your campaigns. One of the best ways to do that is to use a blended attribution model, which measures the impact of your digital marketin…

Designing for Product Strategy

How do you create a truly unique digital product that has potential to disrupt the market? Or one that serves as a much better alternative to current solutions? This collection of chapters from several published and forthcoming books in the O’Rei…

Modern Java EE Design Patterns

With the ascent of DevOps, microservices, containers, and cloud-based development platforms, the gap between state-of-the-art solutions and the technology that enterprises typically support has greatly increased. But as Markus Eisele explains in this O…

Machine Learning for Designers

Machine learning is no longer just a tool for data scientists. By taking advantage of recent advances in this technology, UI and UX designers can find ways to better engage with and understand their users. This O’Reilly report not only introduces…

Getting Analytics Right

Are your big data and analytics capabilities up to par? Nearly half of the global company executives in a recent Forbes Insight/Teradata survey certainly don’t think theirs are. This new book from O’Reilly examines how things typically go w…