Enterprise IT / Featured Tech / Sales & Marketing

Sales Teams Must Adapt to the New Customer Buying Journey

These dramatic shifts in buying behavior are well documented; independent research by Gartner and Forrester suggests that by 2020, >80 percent of the buying process will occur online without any direct human-to-human interaction. However, today’s organizations continue to over-rely on traditional marketing and sales channels to reach, engage, convert, and expand their customer relationships. The cost of this failure to adapt is HUGE.

Addressing this massive shift can feel extremely overwhelming for many organizations. As a result, we have created a whitepaper – The Ultimate Guide to the New Buyer’s Journey. In this white paper we provide step by step strategies on how best-in-class organizations approach the new buyer’s journey.

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Enterprise IT / FinTech

The Integrated Marketing Analytics Guidebook

Marketing reporting today is as complex as it gets, and few get it right. We don’t know what to measure, track or report on. We barely know which marketing metrics really matter, let alone how to show marketing ROI. Which makes integrated marketing so hard—because most of us are flying blind.

Welcome to the light. Introducing the integrated marketer’s definitive guide to marketing reporting.

Download The Integrated Marketing Analytics Guidebook and learn:

  • How to build a marketing analytics framework with the right metrics.
  • How to show marketing ROI.
  • Funnel effectiveness metrics—awareness, engagement and outcomes, plus how well you’re moving customers along the buyer’s journey.
  • Funnel efficiency metrics—cost per impression, cost per engagement and cost per outcome.
  • Paid, owned and earned media metrics.

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Enterprise IT / FinTech

The Art of the Marketing Scorecard

Eighty-three percent of marketers say they are increasingly pressured to tie marketing activity to business impact. Attack the marketing performance topic head-on by creating consistent and well thought-out marketing scorecards.

A marketing scorecard is a data-driven measurement system—a strategic planning and management tool that aligns marketing activity to business strategy and allows the whole team to monitor and improve marketing performance over time. Done well, they become powerful storytellers of marketing impact.

Download The Art of the Marketing Scorecard white paper and get:

  • How and why marketing scorecards are the way forward for omnichannel performance management.
  • Scorecard design options—how to choose the right framework(s) for your marketing team.
  • Choosing and organizing scorecard components—objectives, metrics, KPIs—and how they all fit together.

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Enterprise IT

How to Use Android without Google

This author decided to give up Google on his Android phone — and it turns out the experience isn’t nearly as bad as you might think. Download this free guide to find out what you’re still able to do without Google, and what you’…

Enterprise IT / IT Operations

How Procrastination Changed the World

We have a whole lot to both thank and blame procrastinators for. From uncountable suffering, to the greatest works of fiction. From impressive technological feats, to the upending of industries. Despite the inevitable sprinkling of tardiness and indeci…