Enterprise IT / Featured Tech / Sales & Marketing

How to Increase Your Content’s Discoverability: 3 Steps to Maximizing Every Piece You Publish Month After Month (and Year After Year)

The problem here is pretty clear — in order for B2B marketers to maximize their content marketing ROI, they’re going to need to figure out a more effective way to increase content consumption and engagement. But how can you improve your content’s performance when no one can find your content in the first place?

Enabling content discoverability is key for generating results from your B2B content. In this eBook, you’ll learn:

  • Why and how your target audience is seeking your content
  • How to organize and assemble your blog or resource center
  • How to build a content experience that enables content discoverability

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Enterprise IT / Featured Tech / Sales & Marketing

The B2B Demand Gen Marketing Playbook

But when content is created across different teams and departments, or is buried in shared drives, it’s easy for your programs to become reactive based on whatever content you can scrape up, or create yourself.

So we wrote a playbook exclusively for you—The B2B Demand Gen Marketing Playbook.

Inside, you’ll learn specific tactics to:

  • Plan a full-funnel demand gen strategy based on revenue goals
  • Create an integrated approach to demand gen that allows for more visibility and accountability across your team and other content creators
  • Distribute the most strategic content through all your channels
  • Optimize your channels for a truly data-driven marketing operation

Play smarter, not harder. Download your playbook now.

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Enterprise IT / Featured Tech / Sales & Marketing

The B2B Field Marketing Playbook

B2B field marketing has undergone an evolution. What once was an events manager and sales enablement role, field marketers are now “regional CMOs,” responsible for supporting sales goals and regional marketing programs—and proving the return on investment. But how do you get sales the field marketing content they need to speed up the sales cycle and drive results?

Get your copy of The B2B Field Marketing Playbook, and learn tactics to:

  • Plan cross-functional, regional marketing campaigns that align sales and marketing goals
  • Create a collaborative process for executing field marketing content to support corporate initiatives
  • Distribute field marketing content and messaging efficiently to your regional sales reps
  • Optimize field marketing campaigns using real data and prove your contribution to revenue

Get the visibility you need to support deal velocity. Download the guide now.

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Enterprise IT / Featured Tech / IT Operations

The 5 Whys

There are a lot of parallels between the beautiful simplicity of Japanese art and the simple, yet strikingly powerful business management ideas employed by Japan’s great business thinkers. Kaizen, Gemba walks, Hoshin Kanri, and other principles a…