 | Performance-based goals have led to stricter forms of measurement holding B2B marketers accountable for their budget and ROI, emphasizing the importance of lead-based and revenue-driving opportunities. NetLine Corporation conducted new research examining more than 8 million leads generated by content syndication campaigns servicing enterprise-level organizations to startups to extract insights for demand generation strategy optimization. The report features a comparative analysis between the professionals actively consuming long-form content and the in-demand personas marketers are actively seeking to reach. Three key opportunities for marketers to leverage at each stage of the demand strategy are offered in the report:
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