2017 UPS Pulse of the Online Shopper Study-Digital Evolution

Download this study to gain insight in to:
  • The Digital Experience
    • An excellent customer experience is paramount across all channels and a must for today’s retailers. Discover what shoppers think about digital channels in the convergence of online and in-store as the quality of the customer experience takes priority.
  • Search Dynamics
    • Optimizing your digital channels to enable consumer searches is key considering the growth of online shopping. Find out the dynamics and preferences of online shoppers’ browse and buy behavior.
  • Research and Purchase Insights
    • Accelerated interest by shoppers for online research and purchase are driving future retail growth. Get up to speed on preferred devices and channels in the digital evolution.

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