One thing is certain – consumer journeys are far from linear. They can occur across multiple platforms, devices and browsers. The problem is that organizations are often...
Delivering exceptional customer experiences has become a key differentiator for top organizations today. Now you can see where your peers and competitors stand in the new...
The problem is, customers don’t think in terms of singular interactions. They actually view their relationship with a brand as a product of their experiences – which is...
We researched more than 1,000 qualified B2B sales calls over the past 3 years to understand why 641 of them didn’t close. The sellers were from a variety...
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Web-based collaboration tools claim to break down the collaboration barriers that distance can build. Everyone agrees they can reduce the time and cost of travel. And yes,...
Analytics are only as good as the available data. So while business users want to harness the power of analytics through self-service technologies, they first need to make...
Written by Jill Dyche and Kimbery Nevala, 10 Mistakes to Avoid When Launching your Data Governance Program lays out a comprehensive list of issues that can trip up an organization...
This paper explains core data management capabilities, then describes how a solid data management foundation can help you get more out of your data. From getting fast, easy...
Most have a tsunami of data, but it is of little benefit if users cannot interact with it effectively to share insights in presentations, email, texts and meetings. New tools...