5 Steps to Incorporate ROI into Mortgage Lending
MarketWise Advisors, LLC, completed an intensive evaluation of the return on investment (ROI) lenders could achieve from using Ellie Mae’s Encompass® all-in-one mortgage management suite. The result is a five-year impact analysis you can u…
Cyber Security 101: Coaching CEOs
When a data breach occurs, it makes a huge difference if organizational leadership can tell customers they have a plan, employees know what to do and are already working to protect their information. Your clients don’t want to be among the organi…
5 Steps to Incorporate ROI into Mortgage Lending
MarketWise Advisors, LLC, completed an intensive evaluation of the return on investment (ROI) lenders could achieve from using Ellie Mae’s Encompass® all-in-one mortgage management suite. The result is a five-year impact analysis you can u…
Cyber Security 101: Coaching CEOs
When a data breach occurs, it makes a huge difference if organizational leadership can tell customers they have a plan, employees know what to do and are already working to protect their information. Your clients don’t want to be among the organi…
8 Steps to Building a Bulletproof Proposal for Tech Funding
Getting the funding to invest in technology to improve internal processes probably hasn’t seemed like a top priority for your organization. It might feel like there’s always something more important your time, attention, and money could go …
What the #$@%! Has Happened to Email Deliverability
Many marketers would have you believe that email marketing is moments away from receiving its last rites. Their belief is that buyers have grown immune to the marketing messages in their inbox, pointing to a steady decline in email deliverability over…
Why Didn’t They Buy?
Past experiences with salespeople affect buyers a lot – as does the industry and department they work in. DiscoverOrg partnered with sales researcher Steve W. Martin to do a comprehensive study of 230 business decision-makers and got their candid thoug…
The Account-Based Marketing Playbook
The rising tide of Account-Based Marketing (ABM) has drawn much attention recently and, with it, much confusion about what ABM is and how to implement it. This eBook gives you a step-by-step playbook to implement an ABM strategy that fits your company’…
8 Steps to Building a Bulletproof Proposal for Tech Funding
Getting the funding to invest in technology to improve internal processes probably hasn’t seemed like a top priority for your organization. It might feel like there’s always something more important your time, attention, and money could go …

