The Account-Based Marketing Playbook

The rising tide of Account-Based Marketing (ABM) has drawn much attention recently and, with it, much confusion about what ABM is and how to implement it. This eBook gives you a step-by-step playbook to implement an ABM strategy that fits your company’s objectives and resources. In DiscoverOrg's Account-Based Marketing eBook you'll find: Strategies for aligning sales & marketing Tips on how to identify the accounts you want to target Crafting relevant messaging - AT SCALE How to engage accounts through multiple channels and what those channels are How to measure results at the account level Request Free!