2017 UPS Pulse of the Online Shopper-A Mobile Mindset

Mobile matters more than ever for consumers and retailers as it’s projected to become a $250 billion market by 2020, with U.S. mobile retail sales accounting for 48.5% of retail e-commerce sales.1 As of November, 2016, more users are accessing the internet from mobile devices than desktop computers2 which is an unprecedented shift already having a significant impact on shopping.

In terms of discretionary spending, mobile commerce (m-commerce) growth is far outpacing e-commerce and brick-and-mortar.3 Over the past five years shoppers have simply become more comfortable using their mobile devices to research and buy online resulting in more time and money channeled via m-commerce. The projections for continued growth in m-commerce make it essential that retailers of all sizes be properly positioned to provide an optimal experience via mobile devices.

  1. Mobile Business Insights, Mobile Commerce Trends: Retail in 2017, 2018 and Beyond, 12/6/16
  2. Techcrunch.com, Mobile internet use passes desktop for the first time, study finds, 11/1/16
  3. eMarketer.com, US Retail Mcommerce Sales reporting, 1/1/16

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