How Much Should You Spend on B2B Marketing
This guide walks executives through a model using CAC (Customer Acquisition Cost) and it’s relationship to CLV (Customer Lifetime Value) as a benchmark for marketing investment.Request Free!
How Much Should You Spend on B2B Marketing
This guide walks executives through a model using CAC (Customer Acquisition Cost) and it’s relationship to CLV (Customer Lifetime Value) as a benchmark for marketing investment.Request Free!
Five Ways Top Producers Generate a Constant Flow of New Business
Lack of new business an issue? Or maybe even not sure of the best way to prospect? For U.S. Financial Advisors and Life Agents: Copy what is already successful — Download the E-Guide and find out.Request Free!
Five Ways That Top Producers Generate Leads
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Short E-Guide explains 5 lead generation methods for U.S. financial advisors and life insurance professionals. “How to” explained for each. You’ll be surprised at how well some “out-of-favor” methods work. |
2017 Personalization Development Study
Marketers acknowledge that personalizing communications is a worthy goal. Personalization increases loyalty, drives higher conversions, and ultimately increases revenue. It is understandable that the path to personalization for some companies is chall…
5 Surprising Things An Answering Service Can Do For Your Business
Answering services have been around for many years. Perhaps you’ve even used one in the past for message taking or call forwarding. It’s essential that answering services keep up with the rapid pace of the business world, evolving as it does. The…
Demystifying Personalization
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Many approach personalization with a flawed segmentation framework, aspiring to creating a “segment of one”.
Imagine you are offering ice cream to a stadium of fans. In the flawed “segment of one” model you’d have to create a customized flavor of ice cream for each person. Yikes! True 1-to-1 personalization is something different, and it is achievable. Get your copy of the Demystifying Personalization to find out more. |
The Essential Guide to Personalization
This eBook will help push your personalization strategy forward no matter where you are today. Once you can recognize every customer and understand their preferences and interests, you can make the most of every interaction and boost positive business …
Justifying A 3D Printer Investment for Rapid Prototyping
These professionals are already keenly aware of how the technology can be used to quickly, easily and cost-effectively produce models, prototypes and patterns during the product development process. Convincing management, however, can be anoth…
Justifying Additive Manufacturing Through Jigs and Fixtures
Businesses are finding that AM can be used to fabricate manufacturing tools, such as jigs, fixtures, gauges, organizational aids and other devices, in an automated manner that reduces expenses and labor, while improving delivery times. Examini…
