2017 Personalization Development Study

Marketers acknowledge that personalizing communications is a worthy goal. Personalization increases loyalty, drives higher conversions, and ultimately increases revenue. It is understandable that the path to personalization for some companies is chall…

Demystifying Personalization

Many approach personalization with a flawed segmentation framework, aspiring to creating a “segment of one”.

Imagine you are offering ice cream to a stadium of fans. In the flawed “segment of one” model you’d have to create a customized flavor of ice cream for each person. Yikes!

True 1-to-1 personalization is something different, and it is achievable. Get your copy of the Demystifying Personalization to find out more.

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The Essential Guide to Personalization

This eBook will help push your personalization strategy forward no matter where you are today. Once you can recognize every customer and understand their preferences and interests, you can make the most of every interaction and boost positive business …