Enterprise IT / Featured Tech / Sales & Marketing

The Value Proposition Toolbox from MECLABS

The most efficient way to grow your sales is by converting more of the prospects you already have in your pipeline. To communicate value, you need everyone who works on your marketing campaigns to have a clear understanding of your value proposition — not just for your company as a whole, but for every action you want a customer to take.

In this toolbox, you will get four tools to help you clearly communicate an effective value proposition:

  • 5-step value proposition crafting worksheet
  • 30 Minute Marketer: Value Proposition
  • Appeal/Exclusivity scoring tool
  • Discovery framework tool

In addition to this download, you will also receive a free subscription to a weekly digest of the top marketing strategies, tactics, and results from your most successful marketing peers from MECLABS and MarketingSherpa.

Request Free!
Enterprise IT

6 Best Practices to Influence Your Internal Communications Strategy

Businesses today dedicate many resources towards outward-facing priorities—customer acquisition, communication, brand image and so on. While it’s crucial to keep a pulse on these external factors, there’s another equally important factor to monitor: Internal communication. Here’s what you need to know.

After reading this guide, you’ll have a better grasp on:

  • Key business goals you should define in order to create the framework for your engagement strategy
  • How to deliver relevant and targeted information to each department (and how to do it efficiently)
  • Methods that shift workplace communications into something employees want to invest in
  • Which metrics are most important to measure, analyze and optimize your program

Request Free!
Enterprise IT

The Value Proposition Toolbox from MECLABS

The most efficient way to grow your sales is by converting more of the prospects you already have in your pipeline. To communicate value, you need everyone who works on your marketing campaigns to have a clear understanding of your value proposition — not just for your company as a whole, but for every action you want a customer to take.

In this toolbox, you will get four tools to help you clearly communicate an effective value proposition:

  • 5-step value proposition crafting worksheet
  • 30 Minute Marketer: Value Proposition
  • Appeal/Exclusivity scoring tool
  • Discovery framework tool

In addition to this download, you will also receive a free subscription to a weekly digest of the top marketing strategies, tactics, and results from your most successful marketing peers from MECLABS and MarketingSherpa.

Request Free!
Enterprise IT / IT Operations

Process Mapping Basics

Many people find process mapping a useful way to introduce Business Process Management concepts to an organization and help people think about their work from a process perspective. This white paper helps you get started with process mapping basics.

When you first try process mapping, the trick is to keep it simple at first and save the difficult details for later. This introduction will help you with the hardest part: getting started.

In it, you will learn how to:

  • Choose the right processes to begin with
  • Identify and organize tasks
  • Assign and define roles
  • Distinguish between “hassle” v. “value” & more

 

Request Free!
Enterprise IT

Java NIO Programming Cookbook

java.nio (NIO stands for non-blocking I/O) is a collection of Java programming language APIs that offer features for intensive I/O operations. It was introduced with the J2SE 1.4 release of Java by Sun Microsystems to complement an existing standard I/…