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This report provides B2B marketers with data from thousands of our own clients’ content syndication lead generation campaigns, managed over the past 12 months and yielding insights from consumption activity taking place across NetLine’s US-based network. Combining two layers of data—the in-demand audience and realities of active audience content consumption—marketers can derive tactics to assemble a comprehensive content marketing strategy. Categorically developed to answer the top-line concerns of B2B marketers, NetLine’s analysis of the in-demand and active audience consumption behaviors are broken into four priority areas for optimizing a B2B content strategy:
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