Enterprise IT

Predicts 2018: Technology Procurement Must Transform To Enable Business Objectives

I&O leaders looking to optimize IT operations using IT service management should:

  • Determine receptivity for virtual support agents (VSAs) before making any investment in the technology by observing consumer trends and through directly engaging with business users.
  • Procure VSA technology only when the benefits of efficiency and additional contact channels outweigh any negative impact on customer satisfaction.
  • Plan to wait for complete VSA solutions “off the shelf” to avoid developing experimental technology in tandem with vendors.
  • Establish a foundation in knowledge management using techniques like knowledge-centered service (KCS) to build a valid and dynamic knowledge base before implementing VSA technology.

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Enterprise IT

2018 State of B2B Content Consumption and Demand Report for Marketers

This report provides B2B marketers with data from thousands of our own clients’ content syndication lead generation campaigns, managed over the past 12 months and yielding insights from consumption activity taking place across NetLine’s US-based network. Combining two layers of data—the in-demand audience and realities of active audience content consumption—marketers can derive tactics to assemble a comprehensive content marketing strategy.

Categorically developed to answer the top-line concerns of B2B marketers, NetLine’s analysis of the in-demand and active audience consumption behaviors are broken into four priority areas for optimizing a B2B content strategy:

  • By the People
  • By the Company
  • By the Industry
  • Observations on Tech & Society

Marketers will be able to take advantage of actionable take aways, such as:

  • C-level employees at companies of 50,000+ company size aren’t converting to leads well because they are inundated by content. So, re-imagine content that is efficient to consume.
  • Managers make up 25% of the “active audience”, which means they consume a significant amount of content. Targeting below the C-level on our next campaign would yield higher conversions.

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Enterprise IT / Featured Tech / Sales & Marketing

2018 State of B2B Content Consumption and Demand Report for Marketers

This report provides B2B marketers with data from thousands of our own clients’ content syndication lead generation campaigns, managed over the past 12 months and yielding insights from consumption activity taking place across NetLine’s US-based network. Combining two layers of data—the in-demand audience and realities of active audience content consumption—marketers can derive tactics to assemble a comprehensive content marketing strategy.

Categorically developed to answer the top-line concerns of B2B marketers, NetLine’s analysis of the in-demand and active audience consumption behaviors are broken into four priority areas for optimizing a B2B content strategy:

  • By the People
  • By the Company
  • By the Industry
  • Observations on Tech & Society

Marketers will be able to take advantage of actionable take aways, such as:

  • C-level employees at companies of 50,000+ company size aren’t converting to leads well because they are inundated by content. So, re-imagine content that is efficient to consume.
  • Managers make up 25% of the “active audience”, which means they consume a significant amount of content. Targeting below the C-level on our next campaign would yield higher conversions.

Request Free!
Enterprise IT

8 Ways to Prevent a Security or Data Breach

You may not think your small business is large enough to attract the attention of virtual thieves and cybercriminals, but any business that processes customer payment information is a potential victim of a security or data breach. This concise tips and…