2018 Security Testing Journey

This crowdsourced security model weaves three journeys together – customers, vulnerabilities, and researchers— to effectively find vulnerabilities and end them. Here are those journeys. When it comes to security, you shouldn’t have to co…

Creating A Marketing Strategy in Eight Steps

Many companies struggle with marketing because they don’t have a strategic plan. Instead, they throw spaghetti at the wall to see what sticks. A better approach is creating a strategic plan that articules your goals, target audiences, value proposit…

The Essential IC Measurement Workbook

Why is measurement such a bugbear in IC when it’s so critical to the personal success of internal communicators and the organizations they work for? When effectiveness cannot be determined if impact isn’t measured. When this dictates the…