The 8 SaaS Metrics that Matter

You’ll learn how to calculate each metric and why these key indicators are the first things an investor wants to see when considering your business’s future potential. This guide lays out the 8 SaaS metrics investors expect CEOs and foun…

Why Transparency is so Critical for Startups

Don’t fall prey to the dreaded cultural divide that results in numerous problems for many startups during the first few years in business. According to a study about the cultural chasm, employees’ perceptions of their leadership team’…

The Ins and Outs of Customer Acquisition Cost

When an investor asks you how much it costs to bring in each new paying customer, will you know how to answer? This figure is called your customer acquisition cost, or CAC and it is one of the most important metrics that SaaS companies should look at i…