Machine Learning for Direct Mail Marketing

Are you struggling with disappointing results from your direct mail programs? Let’s face it, this well-established media channel is not without its challenges, not least of which are ongoing increases in postage and production costs. Unfortunatel…

The High Cost of Bad Data

How Much is Bad Data Costing You? Data quality is too often not considered a critical success factor in prospecting. More often, sales and marketing professionals tend to focus on the big stuff. The quality of this data is then often overlooked. Accord…

The High Cost of Bad Data

How Much is Bad Data Costing You? Data quality is too often not considered a critical success factor in prospecting. More often, sales and marketing professionals tend to focus on the big stuff. The quality of this data is then often overlooked. Accord…