Complying With CECL

Lenders are making headway with CECL accounting standards, but not without some differences of opinion. For more than 10 years, banks have been abuzz with new regulatory requirements, and now …

7 Steps to Getting Started with Lead Nurturing

With lead nurturing, you control the program’s start or end times with automation. Customization is also a huge benefit. It contributes to your overall success with personalized marketing. When you’re ready to dive into the possibilities lead nurtur…

The little churn book

Churn is the enemy of every SaaS business. A customer who leaves before you have recouped your cost of acquisition is the worst possible outcome: worse than not signing up a customer at all. We have collected the advice of some of the world’s …