Enterprise IT

Gartner Report: Use Personalization to Enrich Customer Experience and Drive Revenue

If organizations want to attract and retain their customers, they must first realize that they can no longer compete on products or price — customers can now get the same or a similar product at similar prices from multiple suppliers.

The new competitive battlefield is the customer experience, which translates into delivering superior experiences to those of your competitors.

Personalization is imperative when it comes to delivering this experience. Read this report from Gartner to learn key recommendations for organizations such as:

  • Analyze and improve customer-facing processes and touch points to create a solid foundation for starting your organization’s personalization journey.
  • Build or utilize a digital personalization engine for commerce to best personalize digital customer experiences.
  • Deploy and monitor metrics for personalization and work to continually improve customers’ experiences.

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Enterprise IT

Process to Customer: Take the Customer Journey

By 2018, 30 percent of large organizations will improve customer experience by integrating customer journey maps with business process models. Key challenges covered in this report from Gartner include:Customer experience is a key initiative for most o…

Enterprise IT

The Forrester Wave: Web Content Management Systems, Q1 2017

In Forrester’s 25-criteria evaluation of web Content Management System (web CMS) providers, they identified the 15 most significant ones — Acquia, Adobe, Crownpeak, Episerver, e-Spirit, Hippo (BloomReach), IBM, Jahia, Magnolia, OpenText (TeamSite), OpenText (WEM), Oracle, Progress Software, SDL, and Sitecore — and researched, analyzed, and scored them. This report shows how each provider measures up and helps Application Development and Delivery (AD&D) professionals make the right choice.

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Enterprise IT

The Future of Multisite: How to Deliver and Manage Hundreds Of Sites

Over the last several years, we’ve seen a digital transformation take place in which organizations have gone from building project-to-project websites to building a digital factory platform to support delivery and management of digital experience content and applications across their entire organization.

Building a digital factory platform that manufactures, delivers, and runs all of your company’s digital sites and governs content delivery provides a central view of all digital experiences across multiple brands, products, and regions at scale, while enabling teams to roll out site updates and experiences faster and more efficiently than ever before.

This newfound efficiency of the digital factory platform has allowed organizations like Australian Department of Finance, Nestlé, and Warner Music Group bring sites and digital experiences to market twice as fast than they could before, and those digital experiences are more consistent and more effective. To equip your organization to be successful in scaling its digital experiences, the importance of investing in building a platform is imperative. So how do you build a platform, not a site?

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Enterprise IT

Decoupled Drupal 101

In the web development world, few trends are spreading more rapidly than decoupled (or headless) content management systems. A decoupled architecture allows developers to utilize any technology to render the front-end experience (“the glass” where a user interacts with an application) in lieu of the theming and presentation layers that come with a coupled CMS out-of-the-box. In a decoupled Drupal architecture, the Drupal back end exposes content to other front-end systems, such as native mobile applications, conversational UIs, or applications built in JavaScript frameworks.

Organizations may select a decoupled Drupal approach for a few reasons. Some implement a decoupled strategy to leverage Drupal as a content repository to serve content to any device in a complex digital ecosystem. Others favor decoupling to allow front-end teams to use popular JavaScript frameworks while maintaining the back-end capabilities of Drupal. For example, digital agencies are taking advantage of decoupled Drupal to showcase creativity in the front end with JavaScript Model-View-Controller (MVC) frameworks, such as Angular or Ember.

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