Data enrichment has never been more important for impactful marketing. Enriched data helps you deeply understand who your customers are and what they expect from you. People at the helm of data-driven marketing understand the challenges with spreading data across customer communication channels. Just getting an opportunity to analyze cross-channel campaign results can seem like a winning lottery ticket. But what about those marketing teams that find themselves in a data drought–left with only basic customer data or little of the right data after all sources are exhausted? Data enrichment can provide a helpful solution.
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