In 2019, Amazon advertisers spent 92% more during the "Turkey 5" compared to the prior four Thursday through Monday periods. At the same time, cost-per-clicks (CPC) across the site grew only 12% from those weeks directly prior to Thanksgiving, demonstrating that the supply of users coming to Amazon largely outstripped the corresponding increase in advertising activity – similar to what the Teikametrics insights team observed over Prime Day 2019.

Check out the full report for a detailed analysis of both the overall "Turkey 5" picture as well as a category-by-category breakdown.