NetSuite for Emerging Manufacturers

As manufacturers enter the competitive space, more and more see not only the importance of acting big in their sales channels and reach, but also acting big in their technology practices. To achieve growth goals and truly compete, growing manufacturers…

Enterprise Customer Data Platform for Dummies

Today’s savviest companies understand that success lies in customer loyalty driven by delight. They also know customer data is the foundation for delivering their unique experiences. Is your brand succeeding as well as it could be in this demanding, da…

Why the MQL Is Broken and What to Do About It

Sales and marketing alignment is in serious trouble these days, and their strained relationship is impacting business results. In fact, only 8 percent of companies believe their marketing and sales teams are aligned, according to Forrester Research. …