Cart Abandonment Strategies for Email Marketing

The Guide: The cart abandonment series is an essential part of any successful email marketing program. Brands that fail to execute a sophisticated cart abandonment strategy are leaving serious revenue on the table. In the following guide, we’ll w…

The Digital Marketing Guide for Retailers

In an era of mass customization and commoditization, great product is simply not enough. Catering to today’s consumer requires an understanding of their unique wants, needs, and circumstances. And, ultimately, the more you impact their experience, the …

B2B Perspective on Generating & Nurturing Leads

Creating demand in a digital world requires a combination of effective strategies to both generate and nurture leads, with the goal of converting them to customers. But how are B2B marketers using lead generation and nurturing tactics together to …

A [CMO’s] Guide to Account-Based Marketing

Account-Based Marketing (ABM) enables B2B marketers to treat individual accounts as a market in their own right, driving engagement with target companies and best-fit individual buyers. Focusing on best-fit buyers enables marketers to maximise resou…