Why ERP is Key to Customer Experience

The “consumerization”  of business buying means your B2B customers now demand an Amazon-like experience from your company as well. However, many manufacturers and distributors aren’t investing enough in improving their custo…

The State of Business IT Survey 2019

Designed as a landmark annual survey, the State of Business IT 2019 investigates the practices, expertise and feelings of the professionals purchasing and managing business IT. We surveyed 1000 businesspeople in senior management positions or above …

Case Study 2.0

It’s time to reinvent the classic customer case study Why? Buyers don’t want to read them. Classic customer case studies rarely address the specific, nagging, questions, fears or doubts that buyers have. And they’re painful and exp…