October 2019

CX leaders rely on new industry tactics to gain competitive advantage and avoid falling behind. To ensure exceptional customer engagement there is a need to balance self-service and human interactions, effectively master omnichannel strategies, and tak…

Best-selling author Weldon Long argues that you can get sales prospects to commit to your price, make timely decisions, and agree not to solicit competing proposals – all by using his proven “consistency-selling” process. Long, who&rs…

In the not too distant future traditional salespeople may become as extinct as the dodo bird. Signs of the remarkable “disruptive selling” revolution are now evident online. Traditional sales rely on human-to-human interaction, but automati…

Co-authors Tom Chavez, Chris O’Hara, and Vivek Vaidya bring extensive, hands-on knowledge to their comprehensive treatise on how technology can support marketing in the digital era. Their accessible prose lays out what marketing was, what it is b…

Mediator Louisa Weinstein offers seven principles you can apply to confront and resolve any conflict. How you use language can either accentuate a conflict or defuse it by using “deep or expansive listening.” Much of Weinstein&rs…

Since humans first developed language, the most powerful communication tool was telling stories. It remains true for professional communicators, especially corporate trainers and instructional designers. Hadiya Nuriddin shows corporate educators how to…

Data enrichment has never been more important for impactful marketing. Enriched data helps you deeply understand who your customers are and what they expect from you. People at the helm of data-driven marketing understand the challenges with spreading …