Four Data & Analytics Trends to Watch in 2020

The buzz around headline-grabbing topics like machine learning (ML) and artificial intelligence (AI) is ever-growing. But for data and analytics leaders, these trends have practical implications for everything from technology and processes to people…

The Ecommerce Holiday Campaign Playbook

As the holiday season approaches, mobile marketers are fighting for a coveted spot in users’ purchasing decisions. With mobile accounting for around 50% of holiday purchases, there’s a huge opportunity for apps to drive engagement and conve…

The Data Maturity Curve for Publishers

At Permutive we have identified five distinct phases of publisher data maturity. The most mature publishers are those that have the best understanding of their audience, and they can better package and sell those audiences to advertisers. Understand…