The Ecommerce Holiday Campaign Playbook

As the holiday season approaches, mobile marketers are fighting for a coveted spot in users’ purchasing decisions. With mobile accounting for around 50% of holiday purchases, there’s a huge opportunity for apps to drive engagement and conversions.

Why read this report?

  • Know holiday campaign statistics
  • Learn user engagement tactics to convert users this holiday season
  • Get a complete checklist to optimize holiday campaigns


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