The Essential Guide to ABM

The B2B purchase journey is complex. Vendors juggle on average 6.8 stakeholders per purchase, who consult 6 channels each and remain anonymous for most of the purchase journey. As a marketer, you might ask: How do I reach anonymous stakeholders? How…

Putting the NCSC Password Guidance into practice

Recognized as the authoritative voice on information security in the UK, the National Cyber Security Centre (NCSC) is the UK’s newest weapon in securing IT. The NCSC has simplified their Password Guidance with just seven tips. In this whitepaper,…

A&D MRO: Strong Tailwinds

The Maintenance, Repair and Operations (MRO) segment of the Aerospace and Defense (A&D) industry is expected to continue growing. The biggest factors that are impacting the overall A&D industry include: rising demand for air travel, record-leve…

PeopleSoft Single Sign-On

The Single Sign-On challenge is unique to PeopleSoft, as there is no native SAML support in order to communicate with identity providers (ADFS, Active Directory, Shibboleth, etc.). This fact is typically discovered during implementation/…

PeopleSoft Single Sign-On

The Single Sign-On challenge is unique to PeopleSoft, as there is no native SAML support in order to communicate with identity providers (ADFS, Active Directory, Shibboleth, etc.). This fact is typically discovered during implementation/…

Your Complete Guide to Call Tracking

It’s estimated that 85 billion calls are being driven to businesses today from mobile ads and digital marketing tactics and that number is only going to continue to rise, doubling to 169 billion by 2020. Marketers are under increasing pressure…