Four Data & Analytics Trends to Watch in 2020

The buzz around headline-grabbing topics like machine learning (ML) and artificial intelligence (AI) is ever-growing. But for data and analytics leaders, these trends have practical implications for everything from technology and processes to people…

The Ecommerce Holiday Campaign Playbook

As the holiday season approaches, mobile marketers are fighting for a coveted spot in users’ purchasing decisions. With mobile accounting for around 50% of holiday purchases, there’s a huge opportunity for apps to drive engagement and conve…