It’s just not possible to track hundreds of thousands of behaviors manually, much less actually turn that information into an actionable strategy. But with website personalization, we can rely on technology that automates traditional segmentation…
Our deliverability series is designed to equip you with the best practices for email sending. This eBook will help you improve: Inbox placement Audience engagement Email hygiene Test and optimize your messaging Email marketing ROI Le…
ProLabs recently replaced their marketing automation platform — moving from Eloqua to Act-On. Since implementing Act-On, ProLabs has experienced rapid time-to-value in their email marketing, social media, and lead nurturing campaigns, while also …
To achieve real success, you need to understand the importance of pairing your CRM with a marketing automation platform — and how these two systems work together. This eBook will help you: Integrate your CRM with Act-On Leverage data to b…
Marketing automation activates one-to-one conversations with customers at scale. This eBook will help you: Understand key features and benefits of marketing automation Build the business case for marketing automation Implement and utilize mark…
Solid customer engagement and retention strategies are just as important as lead acquisition. This eBook will help you: Improve customer onboarding Implement proven and effective strategies Develop customized scoring programs Segment and pe…
Lead nurturing requires a thorough understanding of your audience and a distinct strategy built on best practices and innovative techniques. This eBook will help you: Establish lead nurturing goals Create buyer profiles Develop effective lead…
Implementing Act-On has enabled Convena’s small marketing team to easily and efficiently deliver optimized content for their global customer base, creating a more personalized experience. Thanks to Act-On, Convena can now perform more effective l…
It’s just not possible to track hundreds of thousands of behaviors manually, much less actually turn that information into an actionable strategy. But with website personalization, we can rely on technology that automates traditional segmentation…
The global BPM market is expected to be worth $13-14 billion by 2021 (Orbis Research) 75 percent of CIOs and their enterprises will fail to meet all of their digital objectives through 2019, dragged down by conflicting digital transformation imperat…
