Download the report to learn: The benefits of a documented content marketing strategy How enterprise marketers rate alignment of content marketing and sales in their organization Content marketing methods enterprise marketers use to nurture t…
The impact is clear. Organizations that have undertaken a sales enablement initiative have seen a 350% increase in content usage and 65% more revenue generated by new reps. In this guide you’ll learn everything you need to know about this emerging f…
Not only does content cost less than traditional marketing efforts (62% less to be exact, according to Demand Metric), it also provides 3x as many leads for the investment. So, what’s the problem you ask? The problem is that leads don’t necessarily …
Although organizations are placing a bigger focus on growing their sales teams and increasing win rates, most aren’t able to scale their processes, best practices, and sales tools effectively. Even a small productivity boost means more time spent selli…
Every marketer dreams about proving ROI and the Information Age has finally made it possible for marketing teams to get concrete numbers on the success of various campaigns. But with all the data out there, how do marketers know which KPIs provide t…
What can organizations do to set their sales teams up for success? A sales enablement solution aligns people, processes and technology to empower sales reps and make them more effective in their day-to-day jobs. In this guide you’ll lea…
The impact of a sales enablement initiative on operational efficiency, alignment, and revenue is indisputable—and if you’re not already working on a sales enablement initiative, it’s time to seriously consider if your organization is …
Making that quest more difficult? There are a million ways to measure an organization’s overall achievement of those goals. To maximize revenue growth, 3 strategic imperatives are usually: Shortening the sales cycle &nbs…
Download the report to learn: The benefits of a documented content marketing strategy How enterprise marketers rate alignment of content marketing and sales in their organization Content marketing methods enterprise marketers use to nurture t…
Today’s workforce is more mobile, flexible, and tech-savvy than ever before and you need new tools to attract the best talent, get the most from your people, and control costs. Learn how workspace and workforce technologies are converging to t…
