2019

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The massive fragmentation of marketing data across disparate silos and the task of resolving that data back to the consumer is one of the defining challenges of people-based marketing. Segmentation and targeting strategies have come a long way. What…

Aiming to generate more and better-qualified leads via Swisscom’s online channels, the telco giant set its sights on educating consumers and streamlining the product selection process. Swisscom used zoovu’s AI-Conversational Marketing platf…

Emerging technology enables marketers to reach millions of consumers at scale, yet most marketers still struggle to offer compelling, meaningful engagement experiences that lead to more revenue and ROI. In this guide, we’ll provide actionable …

The IDC MarketScape: Worldwide B2B-Focused Price Optimization Applications 2018 Vendor Assessment* evaluated seven B2B-focused price optimization vendors and positioned PROS to be a Leader based upon their evaluation of PROS capabilities and strategies…

PROS Control replaces your spreadsheets and manual updates with a single source of truth for comprehensive and centralized price management, pricing strategy and execution. Don’t worry: you can fearlessly discard your legacy and antiqua…

DMP, ETL, PII… It’s getting harder and harder to keep track of every new platform and acronym in the modern marketer’s arsenal. So here’s a list of the core terms and technologies every data-driven marketer needs to know to …

Being a modern marketer means handling, analysing and acting on information from dozens of disparate sources, systems and channels. But while marketers have been able to use services such as DMP’s to connect their online data a…

Celmatix, a New York-based next-gen women’s health company was losing time and productivity from high administrative demands before they decided to streamline performance management with Reflektive. In their first year with Reflektive: 7…