Case Study: Make-A-Wish Colorado

Make-A-Wish Colorado (MAW) is a national organization that grants the wishes of children diagnosed with critical illnesses across the United States and its territories. MAW works with GiveSmart, and between 2014 and 2017 MAW Colorado raised $770,733 ac…

Why the MQL Is Broken and What to Do About It

Sales and marketing alignment is in serious trouble these days, and their strained relationship is impacting business results. In fact, only 8 percent of companies believe their marketing and sales teams are aligned, according to Forrester Research. …

Why the MQL Is Broken and What to Do About It

Sales and marketing alignment is in serious trouble these days, and their strained relationship is impacting business results. In fact, only 8 percent of companies believe their marketing and sales teams are aligned, according to Forrester Research. …