Artificial Intelligence in Marketing

The Drum surveyed over 200 marketers to find out how they view AI technology, how they expect it to change their jobs, and what their organizations are doing to take advantage of the opportunities of artificial intelligence. You can find the full re…

The Ultimate Social Media Audit Guide

It’s easy for any organization to lose sight of how its owned social media channels are performing, and even easier to lose track of how consumers are discussing your brand and products in their own social channels. Every now and then it’s …

Using Social Listening in Security Monitoring

By paying attention to social media your organization can spot potential threats and take action before they become a real problem. Organizations across all sectors face a wide range of physical, digital and legal risks, and very often there are clear …