The Ultimate Social Media Audit Guide

It’s easy for any organization to lose sight of how its owned social media channels are performing, and even easier to lose track of how consumers are discussing your brand and products in their own social channels. Every now and then it’s …

Building a Voice of Customer Program in 10 Steps

One of the most challenging aspects of a Voice of Customer program, is setting up a successful one. How do you go about creating a successful VoC program? It takes several steps, starting with getting executives on-board to measuring Return on Inves…

Voice of Customer Programs in an ROI World

A Voice of the Customer (VoC) program delivers timely and relevant data that helps drive systematic improvement of the customer experience. This process, however, takes time to pay off financially. The challenge lies in proving to your executives th…