Optimizing B2B Return on Marketing Investment

Achieving the optimal marketing mix is challenging, especially for B2B businesses. Top- and bottom-funnel investments, like brand building, demand generation and sales enablement, pay off at different rates and in different ways and need to be adjusted…

Strategic Planning for Sales

Sales leaders create a strategic plan each year to help execute the choices and actions required to meet strategic goals. However, given the pace and magnitude of recent disruption, the strategic planning process for 2020-2021 — and the plan itse…

Fusing Manual and Automated Testing

This guide uncovers the formula for web and mobile app testing at scale through the efficient use of automated testing tools and on-demand manual testers. You’ll learn how to improve quality, reduce your workload,  and save money through the appli…

New Perspectives on Remote and Distributed QA

The COVID-19 pandemic has led to overnight changes in how we live and work. End-users expect apps to align seamlessly with their disrupted ways of shopping, collaborating, learning, and more.    Another rapid change is how we build and test…