Dental implants are and have been sweeping the globe as the more permanent solution to tooth loss. The US being the most edentulous industrialized country on the planet, you can imagine the growth of the national dental implant market through the years…
You don’t have a bottleneck, you say? With all due respect, there is greater than a 95% chance you have a bottleneck and don’t realize it. Or you are on your way to creating one. It doesn’t matter if you bring new patients through hyg…
Sleep disorders are on the rise. As more of the population becomes aware of this problem and its consequences, sufferers are increasingly seeking help from Sleep Physicians and even their dentists. But what does a dentist have to offer in this arena? A…
Do you know if your marketing efforts are paying off? Can you accurately track which phone call is the result of which marketing effort? If you do not know if your Google Local, Organic, Social, Paid, and Offline promotions are generating calls? …
So, you want to move toward a fee for services dental practice? They’re not forcing you at gunpoint, are they? Your participation is a choice. Just like choosing to run a Google Ad campaign or spend money on a direct mail campaign, insurance part…
If you’re like most of the dentists who come to us for marketing insights, you think we’re kidding when we recommend a direct mail campaign along with a solid digital campaign. Direct mail? Nobody really does that any more, do they? It&r…
Before you build your marketing plan, you want to get to know whom you’re targeting. Market knowledge is power. It is the foundation of any successful marketing. You need to understand how your audience thinks, what they respond to, what repels t…
Google Ad campaigns are no different than any other advertising channel. Done correctly, they produce new patients for dental practices. They can be consistently effective when managed consistently and properly. Done incorrectly, it is just like every …
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