It’s not you, doc! In this episode of Dental Marketing Mastery, Mark Dilatush and Howie Horrocks discuss how to increase dental case acceptance, what the underlying problems with low dental case acceptance may be, and how to fix it. Podcast Hi…
In this podcast, Howie Horrocks and Mark Dilatush talk about your dental practice competition. Who are they? How are they promoting their practices? Why does it matter? You can either ignore it or exploit it to your advantage! Learn how to set yourself…
In this podcast, Howie Horrocks and Mark Dilatush talk about your dental practice competition. Who are they? How are they promoting their practices? Why does it matter? You can either ignore it or exploit it to your advantage! Learn how to set yourself…
In our latest podcast, Mark & Howie dive into the data around web presence optimization and why a website built about this data is more effective than your average website. They will explain how to keep your website on the forefront of consumer dem…
In Chapter 8, you will learn why direct mail needs to be an integral, fundamental part of your marketing plan – no matter what kind of practice you have, who your target market is or what your goals are! We will educate you on the design style an…
In Chapter 10, you will learn how to determine an appropriate marketing budget for your practice and how to adjust it as your practice grows. We will show you which low-risk marketing mediums to start with. Then, as your marketing activities mature ove…
In this podcast, Mark Dilatush and Howie Horrocks talk about dental implants marketing and how to entice new potential dental implant patients, without focusing on the implant itself. Podcast Highlights: Educating patients on the benefits of d…
In this podcast, Mark Dilatush and Howie Horrocks go over dental direct mail marketing, what results you can expect, how to get the most out of mail, and why it is still the best medium for dental advertising. Podcast Highlights: Old is cool a…
In this chapter we will tell you about the latest advances in call tracking. With these advances you are now able to see which marketing campaigns produced which results, listen to recorded calls for training purposes, call the missed call backs and us…
We are pleased to announce the release of our audiobook: New Patients Unlimited – Volume 3! You have heard the sultry voice of Howie Horrocks conveying marketing advice and wisdom based upon over 30 years in the business. Now you can listen to…
