The 2021 Amazon Ads Guide

2020 was an unpredictable year for Amazon advertisers due to the COVID-19 pandemic. As businesses ramp back up their operations, many companies will find that the audience, customer base, and business model they once took for granted has shifted signif…

The 2021 Email Marketing Guide

2020 was an unpredictable year for Email Marketing due to the COVID-19 pandemic. Recent events forced brands to reevaluate media plans and adjust to a new reality. Because email marketing is one of the lowest cost, highest ROI digital channels, you&rsq…

The 2021 Google Ads Guide

2020 was an unpredictable year for Google advertisers due to the COVID-19 pandemic. Recent events forced brands to reevaluate media plans and adjust to a “new reality”. The global impact of Coronavirus (and the limitations of in-store purch…

The 2021 Social Media Advertising Guide

2020 was an unpredictable year for paid social advertisers. For the first time in history, paid social platforms and their advertisers across all verticals had to reevaluate commitments to the causes they support, the products and services they sell, a…

How to Manage Benefits Costs Now and Post-Pandemic

It seems like the strain caused by the COVID-19 pandemic is unending. Now you face additional pressures to manage benefits costs and save money due to the economic fallout. You need smarter ways to provide affordable health benefits while protecting yo…