April 2021

Promised to be the cure to most IT service management (ITSM) problems, it was supposed to deliver “better, faster, cheaper” IT service delivery and support to employees and beyond. However, many IT self-service portals have failed to del…

Is “hybrid” just a buzzword being pushed by conference organizers, desperate to regain big-ticket event bookings? Or has great B2B marketing always been hybrid? On May 6, B2B marketing experts from ON24, NetLine and PFL will explore the …

In this eBook you’ll learn: What students want from brands How you can win their business How to convert students into loyal, lifelong customers Competition for consumer attention is fierce and customer acquisition costs (CAC)…

Brands can provide relief—and win new customers— with personalized offers. Not only will students take advantage of the offers, they’ll remember the brands that supported them during this crisis, which will make them more loyal custom…

With identity marketing, you can create gated offers for students, healthcare workers, and other consumer groups. Your offer stands out because it celebrates who they are, which motivates them to purchase and, better yet, to share with their friends ge…

Chat apps have surpassed social media networks in popularity, with nearly 6 billion people around the world using chat platforms like WhatsApp, Facebook Messenger, and Apple Business Chat every day. Consumers converse with friends and family, and now w…

Our first-ever Chat Commerce Trends Report shows just how much U.S. consumers have turned to Chat to conduct business, showing a clear path forward for organizations looking to grow new, younger customer segments, reduce service and support costs, and …

COVID-19 has turned much of our lives upside down. At over one year into the pandemic, many of us are still working from home, which has been the biggest change of them all. Going from a structure routine and in-person offices to chaotic home offices n…